Straight from the Harris Teeter press release:
Harris Teeter wants all of its shoppers to enjoy the benefits of being an e-VIC member and is launching The e-VIC Madness March Giveaway to encourage them to sign-up for the program. During the month of March, customers who sign-up for e-VIC will be entered in a sweepstakes to receive a year worth of FREE groceries. And, for the first time only, shoppers who are already signed-up for e-VIC prior to March 1 will be entered into a separate sweepstakes to win FREE groceries as well.
(good thinking HT, some companies don’t treat their existing customers as good as their prospects)
Read the whole press release about the e-VIC Madness March Giveaway